How Do You Hook a Client – #82 Q&A

Scott asks how to hook a client that calls for pricing but then doesn’t call back? There is no secret. We can’t photograph and shouldn’t want every possible client, but we do want to give every client the opportunity to understand why we’re different from the competition to help in their buying decision. That will help us hook more clients that are the right clients, and here are some things that will help.

First, Bry believes in clarity over agreement – meaning that you may not get every client to agree with your pricing and photographic approach, but hopefully they understand why you’re different. At that point, you’ll get the clients that like you and your approach and avoid those that don’t.

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